Implementation Intentions: The If-Then Habit Formula
“I need to exercise more.” “I’ll start writing tomorrow.” We make these vague intentions constantly — and follow through on almost none. The problem isn’t willpower; it’s the intention itself. In this article you’ll learn implementation intentions, the if-then planning formula from Peter Gollwitzer’s research, which consistently doubles or triples follow-through: how to write one, 10 ready-made examples, how to …